Instagram for Business – Beginners

Instagram – it’s where your customers spend their time! 

I had the opportunity to sit in on the ‘Instagram Reels’ workshop facilitated by Denise Horan of The Entrepreneurs Academy and what an amazing three hours it was. This workshop was based for beginner Instagram users who aren’t quite familiar with the app yet.

To begin the seminar Denise took us through the basics:

My Wall – Your wall on Instagram is your ‘Home Page’, it’s where you find your display name, Instagram handle, category, bio and where notifications are listed.

My Timeline- Instagram timeline is where the user can view stories of those they follow and posts that followers create. It allows them to interact with them leaving a like or comment.

When a user is getting to know Instagram for the first time it is important that they understand the five symbols that are available on your timeline.

Starting with the first symbol from the left, the ‘Home’ button which is shaped like a house. This allows users to access their timeline and view followers posts and stories. This is also where you access your activity and view all your post and story interactions.

Moving onto the second function, the ‘Search’ button that looks like a magnifying glass. The search button is fairly straight forward and it’s where you can look for other users you may or may or may not follow. It can also be used to search for other business’s.

I like to think of the third button as the ‘Creator’ it’s the box with a + sign in it. This tab allows you to choose one of four functions to create a Story, Post, Reel or go Live on Instagram.

The fourth function will look like a love heart and allows you to see all of your activity such as post likes, story likes and reviews and shares. This is the tab that shows whatever type of content you have created, how it’s doing and what your followers think about it.

The final function, ‘My Profile’ is shaped like a person. This is where you access everything on your own profile such as Settings, Bio, Tagged Posts, Edit Profile and much more.

Why Instagram??

Millions of people use Instagram on a daily basis for many different reasons, to get your message out there or show what you are up to. When using Instagram, it allows the user to be authentic and engage with multiple users and it’s an amazing way to connect with people from all over the world and explore new opportunities. Remember, ‘’You are your own brand’’ sell yourself.

Instagram Insights – Another very useful tip would be getting to know the ins and outs of Instagram Insights. I can’t stress enough how important and valuable this function is especially if you are a business owner and are looking for feedback on a post / story. The Insights button can only be accessed if you have a Business / Creator account on Instagram and is a native analytics tool that provides data on follower demographics and actions, as well as your content. This information makes it easy to compare content. Measure campaigns and see how individual posts are performing. The insights include information on how many followers you have lost / gained, top locations of your followers, age range and times they’re most active on Instagram.

I hope you have enjoyed this blog on how to use Instagram and that you have gained a few pointers that may help you and your business when it comes to using Instagram.

Check out the Local Enterprise Office for upcoming workshops like this one.

Facebook for Small Business

I had the privilege to sit in on the ‘Facebook for Small Business’ workshop facilitated by Michael Keogh of The Entrepreneurs Academy and what a fantastic three hours it was. This course helps people who have small business’s and are looking to maximise Facebook to promote their companies while being unfamiliar with the social media platform. Below is an overview of all content discussed.

      • Set up your Facebook page for Business
      • Administer the page with multiple users
      • Understand patterns of usage to maximise the potential of Facebook
      • How to create and schedule content
      • Understanding Facebook insights for your business page
      • Introduction to Facebook advertising
      • Benefits of using Facebook events

Did you know that 92% of all consumers report that a word-of-mouth recommendation is the ‘Leading reason they buy a product or service’? So, if social media is word-of-mouth then having a strong Facebook page for your company is absolutely vital to help you and your business grow to the next level. If you are looking to optimize your Facebook page, why not try joining groups that would attract your customer base,  and liking other pages on Facebook targeting customers similar to yours, this helps build a community.

When learning your way around Facebook it is very important that you understand how the ‘Insights’ work. Insights are information about your page’s performance, like demographic data about your audience and how people are responding to your posts. You can use insights to understand how people are engaging with your page. From getting to understand Insights, I learned that photo posts see much higher engagement than text posts. An eye-catching photo/illustration is a great way to catch the attention of a potential customer. It was reported that video posts see even higher engagement rates. If pre-recorded videos aren’t your thing, try dabbling with live videos. Facebook Live video is a live streamed broadcast right on your Facebook page, live video is an intimate, authentic way to connect with followers and potential customers or clients.

I found this workshop extremely valuable for anyone who has difficulty finding their way around Facebook whether that be insights, scheduling content, understanding the main factors of Facebook or for anyone wanting to maximize their Facebook skills. I would highly recommend this online course run by The Entrepreneurs Academy for entrepreneurs wanting to grow their social media strengths and promote their business on a new scale.

If you and your business could benefit from a course like this, be sure to check out what is on offer from your Local Enterprise Office, their supports are wide and varied. This is only one of many workshops available. Keep learning, keep growing your business!

Smartphone Video for Business

I had the pleasure of sitting in on one of The Entrepreneur’s Academy’s courses on how to use your Smartphone to create Video for Business. The instructor utilized the app ‘InShot’ – Video Editor. For those who aren’t familiar with this app it’s an all-in-one visual content editing app that allows you to create videos that you can trim, change the speed of your footage, add music and text and much more. This app is brilliant for all users from beginners to experienced video creators, InShot has everything you need to create quality videos.

Link for further details: https://inshot.com/

This 3 hour workshop was led by Michael Keogh over Zoom . From the very start of the class, we were told to create our own little clip while watching Michael create his video. We would follow what he did on the app giving advice along the way and every 15 minutes we would get the chance to add to our video. By the end of the workshop, everyone taking part had a 3–5-minute video with amazing content and brilliant features throughout. I found the InShot app very user friendly and creating your personal video couldn’t be any easier, but with the help of Michael Keogh it was outstanding, as he gave us an insider’s view of how everything works. It was just brilliant.

The knowledge and understanding I took away from this workshop was great, especially the tips Michael provided. Below are 8 useful pointers from the class that you might find very beneficial.

    • Set-up your camera on a tripod or a steady surface, this will eliminate camera shake in footage.
    • Position the camera at eye level if possible.
    • Leave enough space around the subject so the video can easily be cropped.
    • Leave some distance between the subject and the backdrop.
    • When shooting at home, look for cozy corners in your home that are intimate but not cluttered.
    • Use plants, desks, ornaments, chairs, books and cushions to add character to videos.
    • Record in a quiet location. Make sure all doors and windows are closed to avoid unwanted noise.
    • Record in a carpeted space, or somewhere with plenty of soft furnishings to get the best sound possible.

All in all, I thought this was a very practical class and I would highly recommend it to anyone who wants to improve their video editing skills or wants to learn how to create a professional video. The instructor, Michael Keogh was amazing, super helpful and kind. I would rate this workshop 5/5 stars.

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