ANNIE SCAIFE

Annie specialises in executive team coaching, business strategy, HR, leadership, and marketing.

About

Annie is an advocate of continuous professional development, with qualifications and practitioner accreditations in Executive and Team Coaching, Business Strategy, HRM, Marketing and Entrepreneurship. She is recognised as a strong relationship builder and highly collaborative partner, with an outstanding record in delivering behavioural change and business results. She has a particular talent for winning with and through people in a diverse range of environments, including pharma, tourism, construction, utilities, education, and financial services. 

#TeamEA Role

Annie’s style is warm, inclusive, upbeat and highly engaging. Her approach is rooted in positive psychology and live learning in action.  Her expertise and knowledge as a life-long learner means that Annie can quickly tune in to the asks of her audience to resonate quickly and “meet people where they are at” 

Annie has the ability to make the learner feel safe as she tailors the learning experience to meet the specific needs of each person.  Annie is a seasoned L&OD programme designer for Learning Calendar For All programmes, HIPO Leadership Development programmes, theme-specific Keynotes, and Bite Size Learning.  

Keen to develop skills as an MC, Annie recently attended a Master Class hosted by Noel Davidson.  

Associations

  • European Coaching and Mentoring Council (EMCC): Master Practitioner
  • Non-Exec Director, NOW Group (DEI&B Social Enterprise) 

Industry Expertise

Annie has over 25 years’ experience working in the education and learning sector at Undergraduate, Masters and Exec. Ed levels. She has held senior leadership roles with leading people development and HR consultancies. Her work involves innovative and practical approaches to L&OD design, facilitation and evaluation.  

Annie is a seasoned executive and team coach and a licenced practitioner in a range of psychometrics tools. She helps clients across a wide range of geographies and industries, including aviation, pharma, financial services, state agencies, utilises, construction, technology, and third level education. 

Annie has enjoyed working as an Associate Facilitator on aa number of SYOB programmes with QED. She has co- created a number of successful learning interventions and team coaching programmes with key clients. 

As an Entrepreneur

Annie set up her sole trader business in 2025. In her learning and development work with corporate clients, she collaborates with individuals, groups and teams to maintain sustainable performance. Annie works with private clients in the areas of people and leadership development and career transition. In her work with students, Annie works with people of all ages, stages, and abilities to explore pathways to success by uncovering learning preferences and breaking free from limiting beliefs.