ANNA POTANINA

Anna is an expert in user experience, design, and conversion optimisation, and a passionate advocate of combining creative thinking and data to help businesses succeed online.  

#TeamEA Role

Joining the Entrepreneurs Academy, Anna aims to share knowledge about universal UX best practices that increase your ROI, such as the importance of constant optimisation, a simple user interface, and cutting-edge trends like accessibility or AI enhancements. 

Industry Expertise

Anna has worked at Google, delivering UX consultations for businesses across the globe through leading workshops, webinars, Google Design Sprint. After Google, she founded her own business, Call To Action Digital.  

As an Entrepreneur

Anna is the founder of Call To Action Digital, a Dublin-based agency that helps companies optimise the current user experience on their websites and apps.