Mc carthy

Felicity McCarthy is the founder of Sparkdigital.ie, a digital marketing training and consultancy company. Felicity works with businesses at various stages of their lifecycle to help them develop digital marketing strategies and guide them to execute those plans.

As an Entrepreneur

Felicity has worked on the cutting edge of the technology sector for 20 years leading European digital marketing teams in companies such as Facebook, eBay & Dell. 

Sparkdigital.ie clients include Pinterest UK, Facebook & Instagram EMEA, Western Digital EMEA, Daft.ie, Mercantile Group, IDA Ireland, Bank of Ireland, Siren.io, MoShoppa.com, 123.ie, Grant Thornton Ireland, TopOil Ireland, Irish Management Institute, Irish Times Training, Digital Marketing Institute & more.

Industry Expertise

Felicity has a BComm & MSc from NUIG, and very actively contributes to the digital industry in a range of ways, including speaking at 3XE Digital 2019, Dublin Tech Summit, Social Media Summit, Image Magazine Digital Masterclass, Marketing Week London, Social Media Week London, Business Startup Show London, Dublin Web Summit, as well as contributing on the judging panel of the of IIA Net Visionary Awards.

#Team EA Role

Felicity is a trainer in marketing and social media issues and has been with the EA since 2018. Felicity runs her own business, Sparkdigital.ie and prior to this had worked in digital marketing for almost 18 years, including at Dell, eBay & Facebook. Since 2013, Felicity was training and offering consultancy services in all areas of digital and social media at Sparkdigital.ie. and has delivered training as part of Irish Times Training, Digital Marketing Institute and Dublin Business School to name only a few.


Felicity is a member of the Marketing Institute and the Irish Internet Association.