Liz Maguire is the Director of Litir Marketing, a consultancy specialising in email marketing strategy for SMEs, as well as the Ireland-based Managing Director of Littus, the U.S. market entry platform. Liz is on a mission to empower entrepreneurs. Through her email marketing support services, she aims to teach strategy for long-term channel health.
An enthusiastic trainer with The Entrepreneurs Academy, Liz is determined to equip entrepreneurs with tools and techniques to tackle marketing opportunities in their businesses—creatively and confidently—through her sessions and mentoring.
Litir Marketing, with litir being the Irish word for letter, is an homage to Liz’s passion as an amateur social historian and letter writer. She is the creator and curator of Flea Market Love Letters, a digital archive of over 500 vintage love letters, which she began in 2017. Liz has been featured on Sky News and Ireland AM for her unique hobby and passion for letters, as well as in The Guardian, among other publications.
In her role training with The Entrepreneurs Academy, Liz specialises in digital and traditional marketing topics, planning and delivering high-energy, informative sessions on market research, product fit, idea validation, and business planning, regularly well reviewed by participants.
She designs each session with practical, real-world examples of entrepreneurship, including short exercises on critical points in developing strategy, which participants regard positively.
Hang around Liz long enough and she’ll have you unlocking your entrepreneurial potential before long! With a family background in entrepreneurship—both in service and product—Liz learned early the value of connecting dots and, more importantly, connecting people.
An advocate for networking and collaboration, Liz has volunteered for organisations such as the Irish Network D.C. and the Philadelphia Irish American Business Chamber, in addition to personally mentoring new entrepreneurs.
An Irish-American with a unique dual understanding of both markets and cultures, Liz is originally from the U.S. and has made Ireland her home since 2018.
Before relocating to Dublin, Liz worked in Washington D.C. with the Global Relations department of Trinity College Dublin as a North American recruiter. During her graduate studies in Dublin, she continued this relationship as a Graduate Student Ambassador in the Global Room, a resource space for international students.
Following her time at Trinity, Liz worked with Sandyford-based Irish jewellery company My Irish Jeweler as Digital Marketing Manager before founding Litir Marketing in 2023, her own company specialising in email marketing support for SMEs. That same year, she joined the team at Littus as Head of Marketing & Outreach, and as of 2025, she is the Dublin-based Managing Director.