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All Worshop Sessions are outlined below for your consideration. 

Upon receipt of your Training Diagnostic Tool report, you will be able to select those sessions ‘Highly Recomended’ and book your place. You will also want to review those sessions that were ‘Recommended’ for selection and any other content that is of interest to you.

Booking link is at the very bottom of this page. 

Facilitated Peer to Peer Sessions

• Identify common challenges and discuss solutions
• Determine sources of success
• Discuss metrics / impact measurement
• Increase ambition
• Connect with peers, build trusted supports

The aim of this high impact session is for the group to connect, explore and learn from each other’s experiences across the various aspects of running a social enterprise.

Guided by an expert facilitator, you will work with other participants to discuss key issues affecting your growth while creating a strong network of support from a group who share common challenges and ambitions to create impact. 

CEO Facilitated Peer Learning – 15 November (2-5 pm) & 10 January (9:30-12:30)

Board Members Facilitated Peer Learning – 16 November (2-5 pm) & 11 January (9:30-12:30)

Marketing Team Facilitated Peer Learning – 17 November (2-5 pm) & 12 January (9:30-12:30)

Fundraising Team Facilitated Peer Learning – 18 November (2-5 pm) & 13 January (9:30-12:30)

2 November (9:30-12:30)

Strategic Action Plan – LEAN Model

• Understand the purpose of the LEAN Business Model Canvas
• Outline the elements and what is required to complete them
• Create a bespoke LEAN Business Model Canvas for my Social Enterprise to provide structure and growth

As a Social Enterprise, it’s essential that you take a business approach to achieving your mission. To ensure lasting impact, you require a viable business model.  By ‘business model’ we mean a design for the successful operation of your enterprise. It describes how you will reach customers, give them something they value, and make enough money from doing so to achieve your social impact. A Social Business Model Canvas proides a powerful visual tool to help you with your business model design. 

3 November (9:30-12:30)

Financial Growth Strategy

• Create a financial dashboard – what KPIs to keep an eye on
• Generate active financial forecasting
• Outline all the sources of state and private funding for the SE, relevant to your sector
• Prepare for funding applications – what’s required

Funding, finance and grant aiding your Social Enterprise – Loads of opportunities are popping up everywhere! Learn how to expand your funding options and how to best manage the finances you receive. The information you need to effectively apply for funding, and how best to present your figures.

4 November  (9:30-12:30) 

Digital Marketing Strategy – Beginners
(For those with little to no Digital Marketing
experience.)

• Understand my online presence
• How I can use my online platforms to best advantage
• Creating and optimising my online brand
• How to write for the web
o   Website copy
o   Blog Copy
o   Intro to social media post copy

Everybody is talking about Digital Marketing, but how do I get started for my Social Enterprise. At the completion of this session, you will be able to create a bespoke Digital Marketing plan to attract your ideal customer and speak to their needs. You will learn how to convey your message more efficiently and effectively while utilising the resources widely available across multiple platforms.

9 November  (9:30-12:30)

Digital Marketing Strategy – Established
(For those who have a defined target market audience and a brand identity.)

• Optimise my online presence
• Create impact through strategic targeting
• Manage my marketing budget
• Planning customer journeys and maximising channels

So, you have a plan, you are generating content, but are you maximising the opportunity with Digital Marketing? Deepen your skills in targeting and use of paid advertising. As well, we will take a deep dive in the journeys your customers take to your website and learn how to optimise the various channels you can use to attract your ideal customer / supporter.

11 November  (9:30-12:30)

Strategy for Growth

• Identify and evaluate opportunities to scale an organisation
• Assess new markets and analyze, assess and respond to competitors
• Determine tools and insights to ensure your SE grows
• Prepare a plan to grow your SE with the least cost and/ or risk.

Building a Social Enterprise for growth requires intent and strategic planning. In this session, you will get the tools you need to analyze, evaluate and recommend specific actions you can take to grow your Social Enterprise and avoid common pitfalls.

23 November  (9:30-12:30)

Ideation & Diversification

• Gain a helicopter view of your business – see opportunities
• Adopt an innovation mindset
• Review your desired outcomes and your ‘Why’ to position for growth
• Utilise 5 ‘Focus’ techniques to generate creative solutions – new products / services / channels
• Understand what makes an idea great
• Test your ideas safely / managing failure
• Generate a plan for Now and the Future

Creativity and innovation doesn’t come naturally to everyone, but we can all learn how to bring creative thinking to our Social Enterprise. This session will allow you to create a system of ideation to look at new products and services you can bring to market and through new channels where possible allowing for diversification today and going forward.

25 November  (9:30-12:30)

Brand: Conveying Your Story

• Understand your Brand Story
• Create content that connects your story with your customer
• Communicating your story visually with symbols
• Implement a brand strategy that takes your customer on a journey

So, you have a plan, you are generating content, but are you maximising the opportunity with Digital Marketing? Deepen your skills in targeting and use of paid advertising. As well, we will take a deep dive in the journeys your customers take to your website and learn how to optimise the various channels you can use to attract your ideal customer / supporter.

30 November  (9:30-12:30)

Leading through Innovation

• Inspire your team of volunteers and staff (if appropriate) to take on new challenges
• Create a culture of innovation by allowing for experimentation
• Utilise well crafted questions to encourage and enable others to innovate
• Develop trust and stay engaged by listening and guiding the team
• Implement a schedule for innovation to take place regularly

Some would say ‘If you aren’t innovating, you aren’t growing’ – Leading a team through innovation can be difficult if you have staff or volunteers who like to do things the ‘way we have always done it’ or who avoid change. It’s important to ensure that everyone is on board for the innovation process, and they understand the potential for growth as an outcome.

2 December  (9:30-12:30)

Stakeholder Management

• Identify and prioritise stakeholders
• Develop a stakeholder management plan
• Engage with stakeholders using a range of communication channels and interpersonal skills
• Determine how to measure effectiveness and adjust your strategies

Funding, finance and grant aiding your Social Enterprise – Loads of opportunities are popping up everywhere! Learn how to expand your funding options and how to best manage the finances you receive. The information you need to effectively apply for funding, and how best to present your figures.

7 December  (9:30-12:30)

Building Your Tribe

• Understand your customer / supporter persona(s) – understanding the problem you solve for them
• Refine your messaging in order to attract your perfect customer
•Develop content and a plan that invites them to engage with your Social Enterprise vision and mission
• Grow and maintain your tribe once you gather them through your social media channels
• Watch the numbers – followers are great but are they really your tribe?
• Build engaged followers

So, you have a plan, you are generating content, but are you maximising the opportunity with Digital Marketing? Deepen your skills in targeting and use of paid advertising. As well, we will take a deep dive in the journeys your customers take to your website and learn how to optimise the various channels you can use to attract your ideal customer / supporter.

9 December   (9:30-12:30)

Tapping into Corporate Social Responsibility

• Identify what supports are available through CSR
• Determine what makes a good corporate partner(s)
• Outline what you can offer a corporate partner
• Define what will meet both parties needs and how to make a compelling ask
• List resources / organisations to engage with to learn more

Funding, finance and grant aiding your Social Enterprise – Loads of opportunities are popping up everywhere! Learn how to expand your funding options and how to best manage the finances you receive. The information you need to effectively apply for funding, and how best to present your figures.

18 January  (9:30-12:30)

Selling Skills Workshop

• Identify where sales are and could be coming from
• Discover how the selling process could be expanded
• Examine the step by step and practical approach in the sales process
• Create a sales plan from prospecting, to contacting and then closing the sale
• Identify stakeholders and their role in sales / financial growth
• Dramatize your confident approach to customers and anticipate their needs by providing quality customer care

Some would say ‘If you aren’t innovating, you aren’t growing’ – Leading a team through innovation can be difficult if you have staff or volunteers who like to do things the ‘way we have always done it’ or who avoid change. It’s important to ensure that everyone is on board for the innovation process, and they understand the potential for growth as an outcome.

20 January   (9:30-12:30)

Maximising Your Website

• Create impactful and functioning content that will attract your ideal customer and be found in search engine results
• Take advantage of online Pay Per Click advertising to target customers and advertise your business
• Position products for engagement and drive traffic to the shopping cart in a seamless way
• Position services for engagement and the management of online booking engines

So, you have a plan, you are generating content, but are you maximising the opportunity with Digital Marketing? Deepen your skills in targeting and use of paid advertising. As well, we will take a deep dive in the journeys your customers take to your website and learn how to optimise the various channels you can use to attract your ideal customer / supporter.

25 January  (9:30-12:30)

Leading with Resilience

• How YOU can refocus your SE to make it stronger and more resilient
• Looking ahead, how to come through current and future challenges a stronger more resilient leader
• Leading others- how to have impact and be in control: suppliers, collaborators, support agencies, your team, and other stakeholders

This session will help you focus on how you can pivot your thinking to move towards opportunities and away from problems, enabling you to achieve better results in your Social Enterprise.

27 January (9:30-12:30)

Tendering & Grant Applications

• Identify key elements of a successful tender / grant
• Understand where to seek tender opportunities in Ireland, Northern Ireland, G.B. and Europe
• Decision Time – Bid / No Bid – To apply or not apply
• Understanding client requirements
• Structure an effective tender / grant
• Continually improve tender and grant writing
• Widen the range of tenders that you can bid for – including how to develop partnerships

A practical workshop, aimed specifically at Social Enterprises that have not completed a tender or grant application before with loads of tips and tricks to use in getting started! If you are new to tendering or grant applications, you will leave with a toolbox making you ready to give it your best!

1 February   (9:30-12:30)

Smartphone Video Skills

• Use social media platforms to reach your customers with your story
• Tell a story with a focus on Entertainment, Education and Engagement.
• Sell more product or service by using the 10 tips to selling with video
• Easily source tools and resources to enhance your success

It’s all about Video – on your website, across social platforms, even in your ezine! The purpose of this session is to give you the ability to use your smartphone to tell your Social Enterprise story. Your ‘Why,’ your product, your service and or those you serve!

3 February  (9:30-12:30)

Leading Yourself & Others

• Understand your strengths and weaknesses as a leader
• Serve as both manager and leader
• Identify who should be doing what where and managing that
• Understand the required roles within the business
• Clear and confident in your own skills –what may block you
• Acknowledge where the gaps are – possibility thinking
• Resource additional internal team, external
advisors and collaborative partners
• Problem solving

Leading a Social Enterprise is no small feat. If you are running the ship solo or have a team around you, you are at the helm, and need to guide the enterprise for success. This session will provide you with tips and tricks to better lead yourself and others while keeping the ship steady.

The Social Enterprise Community of Practice (SECOP) is an initiative of Ballyfermot Chapelizod Partnership, Dublin City Community Co-operative, Dublin Northwest Partnership, Dublin South City Partnership, Empower, Fingal Leader Partnership and Northside Partnership.

SECOP has been pro-actively supporting social enterprise and organisations within the community and voluntary sector for many years.

SECOP Partnership Logos
  1. The goal of SECOP V2 is to enhance the business skills and resourcefulness of social enterprises across the four themes identified as key support areas for social enterprises. The thematic areas include:
      1. Strategic Planning/Income diversification
      2. Digital Innovation
      3. Capacity Building
      4. Governance Support – Tailored to meet identified needs of individual social enterprises, through the provision of one to one mentoring supports, which can be accessed directly through your local partnership/co-op.

This project was approved by government with support from the Dormant Accounts Fund. 

It is funded under the Covid-19 Social Enterprise Regeneration Programme.

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