Dublin City - Practical Marketing on a Shoestring Budget

15apr6:30 pm9:30 pmDublin City - Practical Marketing on a Shoestring Budget

Event Details

In this workshop you will learn:

  • Branding: purpose of brand development, difference between a logo & a brand
  • Creating your brand on a shoestring using online tools
  • Unique Selling Proposition
  • Competition & Competitive advantage
  • Target markets & Segmentation
  • Marketing mix, selecting the most relevant means per market segment
  • Turning your strategy into an operational plan/tactics
  • Customers: recruitment, retention, loyalty, value, incentives
  • Budget & Measurement

And how to use this information without breaking the bank.



April 15, 2020 6:30 pm - 9:30 pm(GMT+00:00)


National College of Ireland

Mayor Street Lower, International Financial Services Centre, Dublin

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