In this workshop you will learn:
Branding: purpose of brand development, difference between a logo & a brand
Creating your brand on a shoestring using online tools
Unique Selling Proposition
Competition & Competitive advantage
Target
Event Details
In this workshop you will learn:
Branding: purpose of brand development, difference between a logo & a brand
Creating your brand on a shoestring using online tools
Unique Selling Proposition
Competition & Competitive advantage
Target markets & Segmentation
Marketing mix, selecting the most relevant means per market segment
Turning your strategy into an operational plan/tactics
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