april, 2020

15apr6:30 pm9:30 pmDublin City - Practical Marketing on a Shoestring Budget

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Event Details

In this workshop you will learn:

  • Branding: purpose of brand development, difference between a logo & a brand
  • Creating your brand on a shoestring using online tools
  • Unique Selling Proposition
  • Competition & Competitive advantage
  • Target markets & Segmentation
  • Marketing mix, selecting the most relevant means per market segment
  • Turning your strategy into an operational plan/tactics
  • Customers: recruitment, retention, loyalty, value, incentives
  • Budget & Measurement

And how to use this information without breaking the bank.

Time

(Wednesday) 6:30 pm - 9:30 pm

Location

National College of Ireland

Mayor Street Lower, International Financial Services Centre, Dublin

Organizer

Local Enterprise Office - Dublin Cityinfo@leo.dublincity.ie 4, Civic Offices, Wood Quay, Dublin 8, Ireland

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