march, 2020

12mar9:30 am1:30 pmDublin City - Smart Marketing and Selling Skills for Small Business

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Event Details

This programme is designed for small business owners to equip them with the skills and confidence to

  • Clearly identify their target market
  • Build a clear strategy and simple actionable steps to help them market effectively to their target customers
  • Tips and tricks to get better results more easily, creatively, cheaper and with maximum impact
  • Build a sales pipeline
  • Tell your story in a compelling way both in writing and in person.
  • Pitch your business with confidence and credibility, both to investors and when networking

Session 1 Who is your TARGET customer?

  • What is your target market?
  • Why bother with niche marketing?
  • How to find it for YOUR business
  • Building a customer profile so you can market your business more effectively

Session 2 Market Research 101

  • What to research
  • How to research
  • Who to research
  • How much is enough research?
  • Tips and tricks to get better results

Session 3 How to write a marketing plan for your business

  • Identifying your target audience
  • What marketing channels to use
  • Creating a marketing calendar for your business
  • Deciding on a marketing action plan for your business
  • Getting creative around Marketing Your Business
  • Ideas and inspiration for marketing a new business
  • Brainstorming marketing ideas in groups
  • How to decide what ideas to choose

Session 4 Creating a sharp Elevator Pitch

  • What is your brand story?
  • What is your USP?
  • Showcasing a structure for developing a brilliant pitch for your business
  • Practice elevator pitching – Virtual Dragons Den

Time

(Thursday) 9:30 am - 1:30 pm

Location

National College of Ireland

Mayor Street Lower, International Financial Services Centre, Dublin

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