Dublin City - Smart Marketing and Selling Skills for Small Business

This programme is designed for small business owners to equip them with the skills and confidence to

• Clearly identify their target market
• Build a clear strategy and simple actionable steps to help them market effectively to their target customers
• Tips and tricks to get better results more easily, creatively, cheaper and with maximum impact
• Build a sales pipeline
• Tell your story in a compelling way both in writing and in person.
• Pitch your business with confidence and credibility, both to investors and when networking

Session 1 Who is your TARGET customer?

• What is your target market?
• Why bother with niche marketing?
• How to find it for YOUR business
• Building a customer profile so you can market your business more effectively

Session 2 Market Research 101

• What to research
• How to research
• Who to research
• How much is enough research?
• Tips and tricks to get better results

Session 3 How to write a marketing plan for your business

• Identifying your target audience
• What marketing channels to use
• Creating a marketing calendar for your business
• Deciding on a marketing action plan for your business
• Getting creative around Marketing Your Business
• Ideas and inspiration for marketing a new business
• Brainstorming marketing ideas in groups
• How to decide what ideas to choose

Session 4 Creating a sharp Elevator Pitch

• What is your brand story?
• What is your USP?
• Showcasing a structure for developing a brilliant pitch for your business
• Practice elevator pitching – Virtual Dragons Den