Wicklow - Start Your Own Business Course

Programme Objective:

The objective of the Start Your Own Business programme is to assist participants in assessing the viability of business ideas and in understanding the essential elements required to start-up and run their own business.

Course Objectives:

1. Understand what is required of an individual to start their own business

2. Know the process of idea generation and how to assess an idea for profitability and success
3. How to research and assess new business ideas particularly using on-line tools which are quicker, less costly and often more effective
4. Learn how to market and sell
5. Understand the concepts of business finances and the importance of cash-flow management
6. Gain information on possible sources of funding
7. Learn about the legal aspects of business formation, including health and safety and insurance considerations
8. Evaluate their own “Elevator Pitch” re their business idea/concept
9. Understand how to prepare and assess a business plan
10. Understand the importance of technology in gaining competitive advantage, including E-Commerce, social media, etc.