Fingal - Twitter/LinkedIn

Twitter for Business overview

Programme Overview

Twitter is one of the most effective marketing tools if done the right way. During this workshop, participants will be provided with a basic understanding of what Twitter is and how it works effectively for business.

Programme Objectives

The objective of this programme is, for the participants, to have a better knowledge of:

• Setting up Twitter for business
• Using existing database to attract and get followers
• Building a reputation
• Growing business profile through Twitter

Programme Outline

• Twitter: what is it? Twitter ABC’s
• The Twitter terminology
• Why it is so popular?
• What makes it different from other social media networks?
• Finding followers: connecting with customers, listening to feedback
• Filtering the noise: Can it work for your business?
• Twitter as a marketing strategy
• Twitter best practices
• Do’s and don’ts of using Twitter for your business 

This session will be highly participative and relevant through interactive learning, case studies, individual approach, use of hand-outs and audio-visuals materials and work with a flipchart/LCD projector/Smartboard (depending on availability). Delivery style will include the use of trainer presentations, live demos, group and individual work, discussions and question and answer sessions. Participants will be encouraged but are not required to bring along their own laptop/iPad (if they have one) in order to work “live” under the assistance and supervision of the trainer.

LinkedIn for Business Overview

LinkedIn, among all online marketing tools, is perhaps the most underutilised.

Programme Outline

This workshop teaches step-by-step instructions as to how to use LinkedIn to create business opportunities.

The course will cover:

• Using LinkedIn for your business – the benefits to your business and why it is the best place to market your business
• Best practice tips for new users

How to get started – planning and developing your LinkedIn marketing strategy

How to build your perfect profile?

• How to expand your strategic network –

How to connect and build the right network of contacts?

How to develop business opportunities in LinkedIn?

• Building visibility and reputation
• LinkedIn advertising
• Business referrals

On completing the programme, participants should have an understanding of how to connect with potential customers, form relationships and develop conversations and sales.

Learning Approach

This session will be highly participative and relevant through interactive learning, case studies, individual approach, use of hand-outs and audio-visual materials. It will contain numerous examples of best practice as well as tricks and tips to help participants develop their LinkedIn strategy as part of an integrated social media marketing campaign.

Delivery style will include the use of trainer presentations, live demos, group and individual work, roleplay, discussions and question and answer sessions.

What do I need to bring?

Course materials will be provided. Please bring along your own laptop in order to participate in the practical exercises in this workshop.

Morning break, lunch and refreshments will also be provided.