10 things small business owners need to know about their Facebook page

1. Use graphic images to get your message out
Entice your followers with fun graphics and images that get the message out about your business in a positive way. Research has shown that web users are more likely to click on a post that includes images as opposed to just text. A graphic image making site we recommend is Canva.com — this is a great site to use photos, text, and other graphics to create your next post!

2. Select a useful CTA to be used regularly
What do you want your users to do after viewing your Facebook page? Do you want them to buy a product or service? Do you want them to subscribe to your company newsletter? Visit your company website? Whatever your Call-To-Action is, make sure that you include it at the end of every post to direct your market towards the next step.

3. Integrate other forms of media on your page
On your page, you can share YouTube videos from your company’s Youtube channel and you can also look into online tools like Woobox to help grow your following by creating a buzz around your products and services.

4. Get testimonials from the comments and ratings
Stay in tune with needs, likes, and wants of your users by checking what they have to say in the form of their rating of your business as well as any comments they may leave on your page. If the feedback is good, advertise it to your advantage. A good testimonial from a customer speaks volumes to potential customers.

5. Advertise to your target audience
Make sure that the tone of your posts matches the likes and preferences of your target market. Are you targeting corporations? Then you will want your posts to sound professional and clean. Are you targeting teenagers? Then you will want your posts to be trendy, fun, and engaging. Use your platform and a suitable tone-of-voice to draw-in the intended audience.

6. Use publishing features to schedule posts ahead of time
We know that the thought of getting online every few hours to create another post sounds like a daunting task. The good news is that that is not necessary. Facebook has a feature built in which you can log on at any time and then schedule your posts in advance for whatever time and date you need. You can also use other sites such as Buffer to manage your Facebook page as well as many other social media sites.

7. Check your most popular content in the insights
While putting out content on your Facebook page is extremely important, we would argue that it is equally important to measure the success of your posts. It is important to see what type of content gets the most user engagement and if there are times of the day that your users are more active online. All of this information is provided to you by looking at the insights of your Facebook page.

8. Post a Facebook video
Sharing photos, videos, or doing a live video keeps your page more interesting and more personal for your followers to interact with. An interesting thing to note about Facebook is they are really pushing users to take advantage of their live video stream by automatically giving those video feeds priority over other advertising spots. Good to know!

9. What to do if people are negative on your page
If people are negative on your page, the worst thing you could do would be coming off as rude or defensive. Instead, you should to handle all matters professionally while addressing the customer’s complaints. The end goal in resolving a dispute is to settle the user’s complaints while keeping them as a customer.

10. Use Facebook plugins on your website
You can integrate Facebook with your website by using one or a combination of social media plugins. It’s generally a straight forward process of getting the code from the following link and pasting it into your page. Get more information here https://developers.facebook.com/docs/plugins#page-plugin.

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