Instagram for Business – Beginners

Instagram – it’s where your customers spend their time! 

I had the opportunity to sit in on the ‘Instagram Reels’ workshop facilitated by Denise Horan of The Entrepreneurs Academy and what an amazing three hours it was. This workshop was based for beginner Instagram users who aren’t quite familiar with the app yet.

To begin the seminar Denise took us through the basics:

My Wall – Your wall on Instagram is your ‘Home Page’, it’s where you find your display name, Instagram handle, category, bio and where notifications are listed.

My Timeline- Instagram timeline is where the user can view stories of those they follow and posts that followers create. It allows them to interact with them leaving a like or comment.

When a user is getting to know Instagram for the first time it is important that they understand the five symbols that are available on your timeline.

Starting with the first symbol from the left, the ‘Home’ button which is shaped like a house. This allows users to access their timeline and view followers posts and stories. This is also where you access your activity and view all your post and story interactions.

Moving onto the second function, the ‘Search’ button that looks like a magnifying glass. The search button is fairly straight forward and it’s where you can look for other users you may or may or may not follow. It can also be used to search for other business’s.

I like to think of the third button as the ‘Creator’ it’s the box with a + sign in it. This tab allows you to choose one of four functions to create a Story, Post, Reel or go Live on Instagram.

The fourth function will look like a love heart and allows you to see all of your activity such as post likes, story likes and reviews and shares. This is the tab that shows whatever type of content you have created, how it’s doing and what your followers think about it.

The final function, ‘My Profile’ is shaped like a person. This is where you access everything on your own profile such as Settings, Bio, Tagged Posts, Edit Profile and much more.

Why Instagram??

Millions of people use Instagram on a daily basis for many different reasons, to get your message out there or show what you are up to. When using Instagram, it allows the user to be authentic and engage with multiple users and it’s an amazing way to connect with people from all over the world and explore new opportunities. Remember, ‘’You are your own brand’’ sell yourself.

Instagram Insights – Another very useful tip would be getting to know the ins and outs of Instagram Insights. I can’t stress enough how important and valuable this function is especially if you are a business owner and are looking for feedback on a post / story. The Insights button can only be accessed if you have a Business / Creator account on Instagram and is a native analytics tool that provides data on follower demographics and actions, as well as your content. This information makes it easy to compare content. Measure campaigns and see how individual posts are performing. The insights include information on how many followers you have lost / gained, top locations of your followers, age range and times they’re most active on Instagram.

I hope you have enjoyed this blog on how to use Instagram and that you have gained a few pointers that may help you and your business when it comes to using Instagram.

Check out the Local Enterprise Office for upcoming workshops like this one.

Facebook for Small Business

I had the privilege to sit in on the ‘Facebook for Small Business’ workshop facilitated by Michael Keogh of The Entrepreneurs Academy and what a fantastic three hours it was. This course helps people who have small business’s and are looking to maximise Facebook to promote their companies while being unfamiliar with the social media platform. Below is an overview of all content discussed.

      • Set up your Facebook page for Business
      • Administer the page with multiple users
      • Understand patterns of usage to maximise the potential of Facebook
      • How to create and schedule content
      • Understanding Facebook insights for your business page
      • Introduction to Facebook advertising
      • Benefits of using Facebook events

Did you know that 92% of all consumers report that a word-of-mouth recommendation is the ‘Leading reason they buy a product or service’? So, if social media is word-of-mouth then having a strong Facebook page for your company is absolutely vital to help you and your business grow to the next level. If you are looking to optimize your Facebook page, why not try joining groups that would attract your customer base,  and liking other pages on Facebook targeting customers similar to yours, this helps build a community.

When learning your way around Facebook it is very important that you understand how the ‘Insights’ work. Insights are information about your page’s performance, like demographic data about your audience and how people are responding to your posts. You can use insights to understand how people are engaging with your page. From getting to understand Insights, I learned that photo posts see much higher engagement than text posts. An eye-catching photo/illustration is a great way to catch the attention of a potential customer. It was reported that video posts see even higher engagement rates. If pre-recorded videos aren’t your thing, try dabbling with live videos. Facebook Live video is a live streamed broadcast right on your Facebook page, live video is an intimate, authentic way to connect with followers and potential customers or clients.

I found this workshop extremely valuable for anyone who has difficulty finding their way around Facebook whether that be insights, scheduling content, understanding the main factors of Facebook or for anyone wanting to maximize their Facebook skills. I would highly recommend this online course run by The Entrepreneurs Academy for entrepreneurs wanting to grow their social media strengths and promote their business on a new scale.

If you and your business could benefit from a course like this, be sure to check out what is on offer from your Local Enterprise Office, their supports are wide and varied. This is only one of many workshops available. Keep learning, keep growing your business!

Smartphone Video for Business

I had the pleasure of sitting in on one of The Entrepreneur’s Academy’s courses on how to use your Smartphone to create Video for Business. The instructor utilized the app ‘InShot’ – Video Editor. For those who aren’t familiar with this app it’s an all-in-one visual content editing app that allows you to create videos that you can trim, change the speed of your footage, add music and text and much more. This app is brilliant for all users from beginners to experienced video creators, InShot has everything you need to create quality videos.

Link for further details: https://inshot.com/

This 3 hour workshop was led by Michael Keogh over Zoom . From the very start of the class, we were told to create our own little clip while watching Michael create his video. We would follow what he did on the app giving advice along the way and every 15 minutes we would get the chance to add to our video. By the end of the workshop, everyone taking part had a 3–5-minute video with amazing content and brilliant features throughout. I found the InShot app very user friendly and creating your personal video couldn’t be any easier, but with the help of Michael Keogh it was outstanding, as he gave us an insider’s view of how everything works. It was just brilliant.

The knowledge and understanding I took away from this workshop was great, especially the tips Michael provided. Below are 8 useful pointers from the class that you might find very beneficial.

    • Set-up your camera on a tripod or a steady surface, this will eliminate camera shake in footage.
    • Position the camera at eye level if possible.
    • Leave enough space around the subject so the video can easily be cropped.
    • Leave some distance between the subject and the backdrop.
    • When shooting at home, look for cozy corners in your home that are intimate but not cluttered.
    • Use plants, desks, ornaments, chairs, books and cushions to add character to videos.
    • Record in a quiet location. Make sure all doors and windows are closed to avoid unwanted noise.
    • Record in a carpeted space, or somewhere with plenty of soft furnishings to get the best sound possible.

All in all, I thought this was a very practical class and I would highly recommend it to anyone who wants to improve their video editing skills or wants to learn how to create a professional video. The instructor, Michael Keogh was amazing, super helpful and kind. I would rate this workshop 5/5 stars.

November Seven Films

Daragh Murphy is the founder of November Seven films and participated in our Momentum “Don’t get a Job – Build a Business” programme.  Daragh is an award winning Irish filmmaker and has been telling stories visually his whole life.

He began making movies at a very young age and finally realised his dream when he moved to New York to attend The New York Film Academy in 2005.


I’m Daragh Murphy. I’m the owner of November Seven Films, which is a film production and animation studio based in Dublin. We produce commercials, music videos, corporate videos, animations, and motion graphics. I myself, I’m a director, cinematographer, editor, writer, colour grader, animator and motion graphics artist. I also do my own accounts and admin and…

I started the business in 2012 – 2013. I was working abroad in New York. I studied over there and studied film and was getting some work over there and then I ended up coming home, straight into a recession, which wasn’t great. So I started working freelance, doing some motion graphics and animation work and that was decent enough where I decided to get an office and, you know, just move out of the bedroom and start trying to log my hours and trying to get a more professional feel and look to just what I was doing and for myself personally.

So I was getting some freelance work but also kind of on the dole at the same time. It was quite a depressing period for a while until that actually, until you moved into that office, it was strange. It was tricky. It was just, I was frustrated because I wanted to be there and I was there, you know, when someone recommended the momentum course to me, I was like, okay, I’ll give this thing a go.

From what I read of the of the course, it seemed like they knew what they were doing. It seemed it was going to be demanding and challenging. So the first day was pretty daunting. I walked into the hotel room in the city center and the 30 people in the class, cause we didn’t, we didn’t have the Entrepreneurs Academy and all the other amenities. We were the first, you know, we were the inaugural bunch.

It was terrifying, but in the right way, you know, we were getting asked the hard questions. You know, the easy question is, what are you good at? And it’s the easiest thing in the world. What I’m good at, I’m a filmmaker. I’m a good editor. If someone’s a good salesperson or musician or you know, gardener, whatever, a painter, whatever people skills are. I remember Steve, who I had actually known for about 10 years beforehand, Steve Thompson when he walked in, I thought he was part of the class when I saw him, so I just said, Hey, what are you doing here? And he said, I’m teaching you today. I was just like, Oh Christ, you know? And so that was terrifying. But he didn’t hold back. He was amazing. And he just kept asking the hard questions, like, look, I know what you do, but how are you going to make money from it? I’m going to make movies for people and I’m going to make, you know, corporate films and music videos or you know, Steve’s like, okay, well but how are you going to, how are you going to get to these people? If you target a company and they already have Joe blogs making videos for them, why are they going to choose you? And that really made me think, was like, well, how do I communicate to people? My worth to them? That was the start of a very long journey.

What the momentum course gave me personally was renewed confidence. Like I’ve always been a positive person, but around that time it was just like, I’m faltering here. I’m just, yeah, I’m kind of fading away. But it gets structured to the kind of chaotic nature of trying to start a business and trying to build a business. All the trainers just seemed really invested in us as a group. And in me, you believed that they, like I believed that they wanted me to succeed and they would get, a sense of pride and achievement to see me succeed. And at the end of every day you’re walking out of the class 10 feet tall, just like you’re Bulletproof, just like bring it on, bring it on. Why can’t I do it? The course not only gave me the skills necessary to become an entrepreneur and to start your own business, but the kind of camaraderie in the group and that kind of support structure within the group was amazing. Because we were all going through the same journey, all on the same path. We all shared the same trepidation and we all shared the same fears and joys. We all championed each other’s achievements. And, and we’re there when people needed assistance or help or support in any way. And the same thing applies when you just go up to the trainers. They were all just fantastic. What they did because they were entrepreneurs themselves and you, you believed them, you trusted them that not only that they have the knowledge that they could impart on you, but they had gone through the journey that we were going through the highs and lows. And so they were there to really lend a helping hand. That kind of sense of camaraderie and support and friendship and kind of family that was present in our class was the same with classmates, with the trainers and with Joanne herself, who is one of the most inspiring people I’ve ever met.

We became very good friends. She’s a fellow tennis player and we’ve worked together numerous times over the past couple of years and I’m working with her again next month on her incredibly ambitious and inspiring new project. The course has really instilled in me a sense of pride, confidence that I could go out and not only start a business but maintain a business and not be a flash in the pan. That I’m constantly growing and growing and becoming better and faster and stronger. And it’s not a word of a lie that I would just not be here without them. They gave me a structure to my business and more so a structure and clarity to my ideas of business.

The biggest piece of advice is just to be dedicated and to be prepared to, to be in it for the long haul, to realize that it’s gonna take hard work and long hours. My first year or two, it was like 60 hours a week, 70 hours a week. In year two, I  topped a hundred hours one week. Cause I just couldn’t say no to projects because it was terrified about turning stuff down. And It’s just, it was hard. And maintaining that work life balance was really, really difficult. But because I love what I do and I still love what I do, I just threw myself into it, threw myself into it. Knowing that like after you get past the first year or two, of just hard work, you know, it does balance out and you get your awards for that hard work.

 


For more information: https://www.novembersevenfilms.ie/

Freestyle Events

Gemma O’Halloran is the owner and founder of Freestyle Events and has participated in two programmes with The Entrepreneurs Academy. Firstly a Start your Own Business programme in 2012 and she is now a participant on Thrive which is a two-year programme.  Watch the interview with Gemma above, or read through below.

I’m joined by Gemma O’Halloran – Hi Gemma.
Hi Noel. How are you?

So can you tell me what the business name is, where you’re based and briefly what your business does?

My business is called Freestyle events, we are based down here in Gorey, in County Wexford. Basically we’re an event project management service. We take care of those events like  conferences, galas, awards nights, expos, where any business or any event organizer has a gap in the time available, expertise available, or they have a leadership gap – or they just aren’t getting the results and would like somebody else to come in and help them. That is the solution that Freestyle provides. What we try and do is to work strategically with each of our clients to find out exactly what needs to be done and then to strategically work together towards creating an event, an impactful experience that ticks the boxes for both the attendees and for any stakeholders that are involved. Because events can get quite complicated, they can get quite stressful. So that’s where Freestyle Events come in. We are a flexible solution for companies and for events who need that little bit of extra help to make sure that the event has everything that they want it to be.

That is a fantastic range of offerings, Gemma, that you’ve put together as a business. For the sake of the viewers and the listeners, what course did you do with the Entrepreneurs Academy?

I think the first course that I did with Entrepreneurs Academy or with the group was back in 2012. I did a Start Your Own Business course and I had been thinking about starting my own business for several years by then, actually it was already a nugget of an idea, but I just wasn’t in the headspace yet. So I decided I needed to research, as I do. So I went to the Start Your Own Business course and it was absolutely fantastic. It gave me a great overview and then, at the moment, I’m actually on the Thrive course, being run by the business growth program. So I suppose, I’ve had two major courses for my
business, both through the Entrepreneurs Academy.

Gemma, at what stage were you at with your business or your idea when you did the very first course with the Entrepreneurs Academy?

When I did the Start Your Own Business courses to say I really was just at the very beginning. I really needed to better understand what was involved in being in business and I really needed to understand what was going to be involved to be successful in business. Because I knew events inside out, even at that stage. I started working in events in the beginning of 2007 and I had started, I got my postgraduate diploma and I
was like, okay, let’s go. But I hadn’t really thought so much about going into business, I suppose the Start Your Own Business course gave me the confidence I needed to get some things in place to ask questions, which is huge. You can get information, but being able to ask the questions that are relevant to you, which was really huge. So that was brilliant.

And then Thrive, I suppose. Gosh, times now what, 2019 it was when I started in Thrive and it came at a perfect time. I’m nearly five years in business, four and a half years, I’m in business. And it was just perfect timing because my headspace was now turning towards growth, turning towards working on my business, not just in my business. So it was the perfect accompaniment to that. And the people are great, so you get great training in different ways, but then you also have the group of people who were on the course with you and we’re all sharing experiences, learning, asking questions, figuring things out together. And it’s just been a perfect timing because I was ready to make changes in the business. I had to make changes in the business and it made a huge difference to have the support there. Thrive continues to, to have the support there with Thrive.

So you mentioned there, moving from the Start Your Own Business course to our Thrive course. What was the catalyst either before or after joining Thrive that made you make changes to your business?

So when I started with Thrive, I had a business. I had been in business about four years. You know, it was going well. You know, I had great clients. All my business was word of mouth and referral, which was amazing and you know, in theory everything was fine. But for me, I just knew there was something, there were different things that I needed to finesse. I knew there was a different way that I could look after the business and what I was doing. And my hope was that by going on this course, which to be honest, I came across quite, you know, by accident, through networking. And I was so delighted that I did because it has, as I say, I had the idea for the business. I knew that the business was event management. I knew that’s what I was doing. I knew what I had done for my clients, but I really hadn’t finessed exactly what I was doing and how I was doing it and how that was a business. So it was in fact the perfect timing and it did help me shape. It is helping me shape what I’m doing and it gives me support and confidence to go after things I want to do with the business. And that’s what makes 2020 such a big year. It was just perfect timing and remained so, so that, that’s the big thing for me.

So you mentioned there Gemma, the value of networking. So you would have built up contacts and have you added to your team, have you people working with you?

Right. So Freestyle Events is just me. I’m a solopreneur if you want to call that a sole trader. But I do have an extended team that I work with. Other freelancers, other consultants, other micro businesses, small businesses. I call them the freestyle network. They are the group of professionals who know how to do amazing things that are all required around events, in different stages, different times. So like event managers, registration managers, transportation coordinators, virtual assistants. Fantastic. You know, helped me with marketing and other smaller details. And then, you know, there’s also pure teams, the different consultants there digital marketing, websites, branding, anything and everything. An event is many things and sometimes a client requires me to come in with a solution that ticks all these boxes. So that’s the nature of Freestyle Events. That’s the great thing about Freestyle Events.

It can scale up and scale down depending on what the exact clients’ needs are. So, you know, and in that way it’s incredibly lean. It’s incredibly efficient and it’s a bespoke solution for each client on their brief and on their needs. So that has been amazing. So I suppose, I’ve a network of subcontractors, if you want to call them that. My, I call them the freestyle network and we work together either the planning or the execution of the actual event itself. And that’s my team. They’re the people I love to work with and it’s brilliant because I keep meeting new people. I keep finding out about new insights, new people who do different things and together we have chats and we can create something new and we’re all constantly fresh cause we’re all working on different projects at different times. So it’s amazing what you can do when you’re a group of people who are experiencing different things on a daily basis and then you come together as a team on one particular project. It makes for great results. I absolutely love it.

That’s amazing to hear how the business has grown with you leading it from the front. So I suppose that leads on to asking you what are you most proud of so far? What’s the greatest achievement?

Wow, that’s a big question. I think I’m proud I did it. You know, I think I’m proud I did it. I was employed for nearly 10 years in events before I went and did and started up my own business. I think I’m proud I did it. I’m really, I’m proud of my team, the people I work with and the results and the service we deliver to our clients. Without exception, we give 150% and you know, seeing a project come together that you’ve been working on, that you’ve been, you know, thinking about, talking about, figuring out doing is huge source of satisfaction. So I would say I’m really proud of that track record. There are moments where you could just burst with pride, you know, with certain things that happen when people work together and you see the results seemlessly coming together in an event we see the attendees really, really enjoying, you know, the planning and the design of an event that you have been part of. That’s really cool. It’s really great. It keeps me motivated. So I’m proud of all of that. Because being in business, running events are all challenging things and you know, if, if there was anything to be proud of it, it’s doing your best for the people and being able to run your own business successfully and continue to do so.

Leading on from successes, I suppose, what is the greatest challenge that you have faced within the business?

Well, the greatest challenge. Okay. That’s probably, that’s probably an even bigger, a bigger question to answer at this stage. I would say the biggest challenge is to have the faith. It still holds your nerve. When there’s so much about having your own business, it’s amazing. There is so much about it that I absolutely love, it’s been something that it has made me thrive not to overuse the course name, but it has made me thrive and I absolutely love it. But there are moments where cheerfully, you would just go, Oh my God, I can’t do this. I need to say I’m going to walk away. I’ve never quite got that far. But there are moments, particularly around, you know, financing and managing all the red tape and all of these kinds of things. Where you go. Right? Hold the nerve, take a moment to catch the thoughts. Don’t let it go too far. Put a plan in place and find a solution. I’ve managed to start to get, got to be at the challenge is holding the faith. It’s, you know, constantly keep on going and enjoying and believing and supporting. And I think the more there’s a group of people around you, like in Thrive where we have an amazing group of people plus the trainers plus everything else it is amazing because you feel like you’re, when you’re working on your own, you can be in a silo sometimes. And I think that’s, you know, the other part of the equation, it’s keeping connected to people. It is talking to other people. It’s sharing the questions you have about your own business and helping them find solutions. It’s asking for help when you might need it. I think that’s a challenge. I think that’s something that does pop up for a lot of entrepreneurs, but there are solutions out there, there are ways to do it and if you work hard and you know, you have your plans for marketing, you’re getting out there, you will get your sales and you know, finance and everything will come with that. But it takes time. And so yeah, I’d probably say that’s probably core of the challenge about having your own business.

That’s great, Gemma. What advice would you give other entrepreneurs based on what you’ve were experienced so far?

Advice? Advice… do it, if you have a great idea. Do it. Okay. Seriously though I would say simplest questions are the toughest ones to answer. So take your time to figure those out, because if you figure those out, you’re absolutely golden. So what I mean by simple questions, I mean, why are you in business? What are you doing? What problem do you solve? What problem does your business solve? What is the solution that you provide? You know, who are you providing that solution to or for? Who is your ideal client and how are you going to reach that ideal client? And these are really simple questions, but they are really challenging at times to answer. But if you really drill down into it and distil down everything you could think about for your business and simplify it,  they’re amazingly strong answers. If you have those answers, you can base everything that you do for your business around that.

It’s really easy then to explain very quickly what your business does. You solve a problem. You know, why are you doing it? And then all the other information that you received and all the training that you would receive goes with that. That’s another thing I would say , advice wise, there are a lot of different trainings out there with different groups, networking groups, LEOs, private groups. There is an awful lot on offer. Do your best to go to things that will help you understand more. I would say that’s been a huge help to me. But I like researching. I like hearing, learning and trying new things. So that’s always been huge for me. I would say be yourself, you know, as the quote goes, ‘Be yourself, everyone else is taken’ – it’s your business. You’ve most likely started your business because you had an idea or you wanted an idea, an idea of what you wanted to sell or an idea and then how you wanted your life to be. So work on your business in order to create that life and that balance and how everything works. Don’t get lost in the business. One of the big things that came out of Thrive for me was during the leadership mastermind sessions that we had, with Murieann Fitzmaurice. She mentioned the book, The E Myth to me. And to be honest with you, I went on Amazon and I had a quick look, to see what a few of the different recommendations were. I said, okay, this sounds like it was just perfect timing.

I was so ready to hear what that book had to say. It goes into how you can be in a technician role, manager role, an entrepreneur role in your business. I was very stuck in the technician, little bit of manager, but really stuck in the technician and I wasn’t really happy there. It wasn’t bringing out the best in me and I was still delivering for the clients, still doing all that, but I was getting slightly miserable and that wasn’t good for anyone. So, through reading that and just exploring things myself and asking myself some really hard questions, I’ve now turned it around quite a bit and I now treat my business like one of my clients. I’m now working on the business and the changes that are going to come from that are hopefully going to be amazing. 2020 looks set to be the most adventurous and interesting year for us in Freestyle and for me. I’m really, really grateful for that. I’m really looking forward to seeing what happens, slightly terrified, but really, really excited to see what happens. So I would say, work on your business, not just in your business and you’ll be amazed what that perspective will bring and how that can really help you move forward. So I hope that’s helpful.

Gemma, that is fantastic. Thank you very much for your time and for sharing your story so far and for being part of our journey of our 21 years in business. 

For more information: http://www.freestyle.ie

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