Facebook for Small Business

I had the privilege to sit in on the ‘Facebook for Small Business’ workshop facilitated by Michael Keogh of The Entrepreneurs Academy and what a fantastic three hours it was. This course helps people who have small business’s and are looking to maximise Facebook to promote their companies while being unfamiliar with the social media platform. Below is an overview of all content discussed.

      • Set up your Facebook page for Business
      • Administer the page with multiple users
      • Understand patterns of usage to maximise the potential of Facebook
      • How to create and schedule content
      • Understanding Facebook insights for your business page
      • Introduction to Facebook advertising
      • Benefits of using Facebook events

Did you know that 92% of all consumers report that a word-of-mouth recommendation is the ‘Leading reason they buy a product or service’? So, if social media is word-of-mouth then having a strong Facebook page for your company is absolutely vital to help you and your business grow to the next level. If you are looking to optimize your Facebook page, why not try joining groups that would attract your customer base,  and liking other pages on Facebook targeting customers similar to yours, this helps build a community.

When learning your way around Facebook it is very important that you understand how the ‘Insights’ work. Insights are information about your page’s performance, like demographic data about your audience and how people are responding to your posts. You can use insights to understand how people are engaging with your page. From getting to understand Insights, I learned that photo posts see much higher engagement than text posts. An eye-catching photo/illustration is a great way to catch the attention of a potential customer. It was reported that video posts see even higher engagement rates. If pre-recorded videos aren’t your thing, try dabbling with live videos. Facebook Live video is a live streamed broadcast right on your Facebook page, live video is an intimate, authentic way to connect with followers and potential customers or clients.

I found this workshop extremely valuable for anyone who has difficulty finding their way around Facebook whether that be insights, scheduling content, understanding the main factors of Facebook or for anyone wanting to maximize their Facebook skills. I would highly recommend this online course run by The Entrepreneurs Academy for entrepreneurs wanting to grow their social media strengths and promote their business on a new scale.

If you and your business could benefit from a course like this, be sure to check out what is on offer from your Local Enterprise Office, their supports are wide and varied. This is only one of many workshops available. Keep learning, keep growing your business!

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